By AppHub Editorial Team · Updated August 3, 2026

IPSY: Personalized Beauty

4.7 ★

Downloads: 1,000,000+ Reviews: 0

Overview

Features

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you...

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.

From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.

Our free mobile app is the best way to experience IPSY:

●Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)

●Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership

●See all your curated products before they land on your doorstep

●Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks

●Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales

●Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you

Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.

Download IPSY: Personalized Beauty

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Frequently Asked Questions

Is IPSY: Personalized Beauty free to download?

high

Yes. The app metadata lists IPSY: Personalized Beauty as free, with in-app purchases listed as false.

Source: app_metadata

How to Use

Play, explore, and express your unique beauty with IPSY—curated just for you. (app_description)

Getting Started

Source: app_description_and_user_feedback_noted

Install IPSY: Personalized Beauty from the appropriate app store.
Open the app and start with the free experience.
Review the main features described in the app listing.
Adjust app settings based on your preferences.

Key Features (from app listing)

Source: app_description

Our free mobile app is the best way to experience IPSY:
Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
See all your curated products before they land on your doorstep
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.