By AppHub Editorial Team · Updated August 3, 2026
Simple・AI Weight Loss & Health
Overview
Health & Fitness
Simple.Life Apps Inc
Free
Dec 4, 2019
8.47.0
12
$9.99 - $239.99 per item
No
May 27, 2026
Features
AI health coach for lasting weight loss Simple is an AI health coach for sustainable weight loss, better health, and long-term fitness. It is designed to support weight loss for women and anyone focused on improving health through realistic fitness habits. Simple helps you build healthier routines with personalized plans, real-time nutrition guidance, on-demand coaching, and tailored workout routines that fit everyday life. These workout routines support balanced fitness, sustainable weight loss...
AI health coach for lasting weight lossSimple is an AI health coach for sustainable weight loss, better health, and long-term fitness. It is designed to support weight loss for women and anyone focused on improving health through realistic fitness habits. Simple helps you build healthier routines with personalized plans, real-time nutrition guidance, on-demand coaching, and tailored workout routines that fit everyday life. These workout routines support balanced fitness, sustainable weight loss, and better health without strict calorie counting, complicated food math, or extreme restrictions. For the first time, weight loss feels balanced, realistic, and enjoyable, supporting long-term health and fitness. Key Problems Simple SolvesSimple brings fitness, smarter food awareness, and habit building together in one seamless health experience. Instead of obsessing over every calorie, the app focuses on healthier food choices, consistency, and workout routines that support fitness and weight loss for women in real life. Core CapabilitiesAvo is your in-app AI health coach, offering personalized advice, motivation, and science-backed strategies for weight loss, fitness, and long-term health whenever you need them. Avo helps you understand your daily habits, workout routines, fasting patterns, calorie balance, and food choices so you can make better decisions and stay consistent on your weight loss journey. Take a photo of your groceries, menu, or meal and get instant, easy-to-understand food guidance. Avo Vision helps you better understand food quality, portion balance, calorie awareness, and everyday eating patterns without manual calorie counting or stressful food logging. It also works alongside fasting insights, helping you see how fasting, food choices, and calorie balance support your overall health, fitness, and weight loss goals in a simple, intuitive way. Get beginner-friendly workout plans designed to match your fitness level, schedule, and weight loss goals. Simple helps you build strength, stay active, and improve overall health with workout routines you’ll actually stick to. Your personalized Success Score shows how your daily fitness habits, workout routines, food choices, calorie balance, and fasting patterns work together. Instead of focusing on isolated numbers, it highlights meaningful patterns that support weight loss for women, better health, and sustainable fitness improvements. Most health and fitness apps give you charts and graphs. Simple gives you Blinky. Complete a workout and Blinky reacts. Skip a workout or break a fasting routine, and he sulks. Blinky turns consistency into something genuinely fun and motivating while supporting weight loss and better health. Blinky brings daily motivation tied to your health and weight loss goals, playful accountability across workouts, fasting, and routines, and streak rewards that make fitness consistency and weight loss for women feel rewarding. Features That Matter
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Ratings breakdown
130,000 reviewsDeveloper contact
Name
Simple.Life Apps Inc
Address
8 The Grn Ste A Dover, DE 19901-3618 United States
Website
http://simple.life/Phone
+1 561-680-3223
Support
care@simple.life
Privacy
View policyFrequently Asked Questions
Is Simple a free app? high
Simple is free to download, but it offers in-app purchases ranging from $9.99 to $239.99 per item, which likely correspond to subscription plans. The app description confirms it is free to download with in-app purchases.
Source: app_metadata
Does Simple focus on intermittent fasting? high
Yes, based on recent user reviews, fasting is a primary component of the app. Three out of five recent reviews mention that the app is heavily focused on fasting, and some users felt this was not clearly communicated in the advertisements or description.
Source: user_reviews
Is Simple suitable for beginners? medium
The app description states it provides "beginner-friendly workout plans" and "personalized plans." However, recent user reviews highlight that the app's main method is fasting, which may not be suitable for all users, especially those who do not wish to fast.
Source: app_metadata, user_reviews
How do I cancel my Simple subscription? medium
Based on user feedback, cancellation may require contacting the company via email. The app description and metadata do not provide a standard cancellation procedure. Users are advised to check the app's settings or contact customer support directly.
Source: user_reviews
Does Simple track calories? high
The app description emphasizes that it avoids "strict calorie counting" and instead focuses on "healthier food choices." One recent positive review confirms this, noting that the app has "no counting calories."
Source: app_metadata, user_reviews
How to Use
Simple is an AI-powered health coach that helps users build sustainable habits for weight loss through personalized plans, photo-based nutrition feedback, and beginner-friendly workouts, focusing on healthier choices rather than strict calorie counting. (app_description)
Getting Started
Source: app_description_and_user_feedback_noted
- Step 1: Download the app from Google Play and create an account.
- Step 2: Complete the intake quiz or personalization setup to receive a personalized health plan tailored to your weight loss goals, fitness level, and schedule.
- Step 3: Explore the core features: Chat with Avo (AI coach) for advice, use Avo Vision to take photos of meals for instant food guidance, and start a beginner-friendly workout routine.
- Step 4: Track your daily habits by logging food, water, activity, and weight (optional). Use the Success Score to see how your routines work together.
- Step 5: Build consistency with Blinky for motivation and monitor your progress over time. Note: Recent users have reported that fasting is a primary component, so review your plan if you do not wish to fast.
Key Features (from app listing)
Source: app_description
- Avo AI Coach: Personalized advice, motivation, and science-backed strategies.
- Avo Vision: Photo-based nutrition feedback for understanding food quality and portion balance.
- Personalized Workout Plans: Beginner-friendly routines designed around your fitness level and schedule.
- Blinky: A playful, gamified accountability mascot that reacts to your consistency.
- Success Score: A holistic view of how your habits (diet, exercise, fasting) work together.
- Integration: Sync with Google Fit or Fitbit for steps, weight, water, and sleep data.
This tip is responsive to a verified user complaint from recent_reviews #3, #4, and #5, where users felt the fasting component was not clearly advertised or desired.
How this content was created
Content type: pattern_analysis_of_user_reviews_and_metadata
AI generated: Yes
- Google Play user reviews (5 reviews (recent_reviews only). Preferred sample size is 12-20. per app), From August 15, 2025 to February 15, 2026
- Google Play ratings distribution
- App Store listing metadata
- Review samples are not statistically representative of all user sentiment. Only 5 recent reviews were analyzed.
- High-engagement complaints could not be separately assessed as the 'liked_negative_reviews' bucket was empty.
- Claims labeled 'medium' are based on 2 reviews from the same bucket.
- Claims labeled 'low' are based on single-review observations only.
- No real-world app testing was conducted.
- Feature availability may vary by region, device, and app version.
Pros & Cons
Based on analysis of Google Play user reviews
Pros
- Users appreciate the app: "I got the 1 month subscription Jan 4th. I really like the features & no counting calories. The fasting isn't as hard as " high
Extracted from 3 high-rated user review(s)
Evidence (3)
“I got the 1 month subscription Jan 4th. I really like the features & no counting calories. The fasting isn't as hard as I thought it would be. I've been walking 30 mins or more almost everyday. So far”Rating: 5★ February 15, 2026 55 likes“The app helps with accountability, can definitely give you motivation & support. I've struggled with weight for a long time even though it doesn't show due to my height. Now I know when I'm dropping w”Rating: 4★ November 09, 2024 305 likes“The Simple app was okay. Pretty good for reminders for water and minimal exercise, but the main part of the app is for fasting, which I was not aware of or have any use of. The food tracking is easy b”Rating: 4★ October 03, 2025 414 likes
Cons
- Some users report issues: "USES FASTING AS IT'S PRIMARY WEIGHT LOSS TECHNIQUE I got this app after seeing a few ads and paid the $15 for 1 month (which has to be canceled thru e" low
Identified from 2 low-rated user review(s)
Evidence (2)
“USES FASTING AS IT'S PRIMARY WEIGHT LOSS TECHNIQUE I got this app after seeing a few ads and paid the $15 for 1 month (which has to be canceled thru email). What they don't tell you in the ads, descri”Rating: 2★ December 09, 2024 196 likes“Not worth the cost. I can do everything the app does by using free videos online or the features that are already on my phone. Fasting is the main component of the app. The exercises are easy to follo”Rating: 1★ August 15, 2025 459 likes
Recent Reviews
A google user
5★I got the 1 month subscription Jan 4th. I really like the features & no counting calories. The fasting isn't as hard as I thought it would be. I've been walking 30 mins or more almost everyday. So far I'm down 16lbs in 6 weeks!! I only have 7lbs to go, & at this rate, I will probably aim for another 5-10lbs. Super happy with the progress! The app keeps me on track with weight, food, water & movement Plz know that it automatically renews itself, until you cancel.
Waltz Strange
4★The app helps with accountability, can definitely give you motivation & support. I've struggled with weight for a long time even though it doesn't show due to my height. Now I know when I'm dropping weight and why I'm dropping weight, which helps with my anxiety towards sickness. I give this app a 4 with some time it could get better. My only issue was the sign up. A lot more expensive even though everything was saying discount. It moved to the original Price. Not fun!
Ainsley Whiting
2★USES FASTING AS IT'S PRIMARY WEIGHT LOSS TECHNIQUE I got this app after seeing a few ads and paid the $15 for 1 month (which has to be canceled thru email). What they don't tell you in the ads, description, or reviews is that it wants you to fast! I hate that. I felt lied to. The nutrition score wasn't that accurate. However, the food suggestions were nice (but you have to use the AI chatbot to get them). I did not use the app for exercise but it looked good and well-tailored.
Debbie Dreher
4★The Simple app was okay. Pretty good for reminders for water and minimal exercise, but the main part of the app is for fasting, which I was not aware of or have any use of. The food tracking is easy but after a few weeks, I decided it wasn't something I would use. I canceled my trial but was charged. I emailed them (per the review response)and was pleasantly surprised they refunded me. Be aware of what you are clicking on in terms of what you want from the app.The people in support were awesome!
Jessica Simpson
1★Not worth the cost. I can do everything the app does by using free videos online or the features that are already on my phone. Fasting is the main component of the app. The exercises are easy to follow but, again, I can find them online for free. I had a major shift in my schedule so I havent had time to use the app in over a month. But in order for me to cancel my membership it's going to cost me $30 vs the $15 for one final month. Absolutely scammy and waste of money.