By AppHub Editorial Team · Updated August 3, 2026
e.l.f. Cosmetics and Skincare
Overview
Beauty
e.l.f. Cosmetics
Free
Dec 30, 2019
2025.SS-0.0.7
8.0
No
Mar 22, 2026
Features
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e. l. f. ing amazing app experience.
Glow wild. This is your space to shop, share, and explore your Holy Grail e. l. f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM. Our FREE loyalty program gives you multiple ways...
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e. l. f. ing amazing app experience. Glow wild. This is your space to shop, share, and explore your Holy Grail e. l. f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories. JOIN OUR BEAUTY SQUAD REWARDS PROGRAM. Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
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Ratings breakdown
4,160 reviewsDeveloper contact
Name
E.L.F. Cosmetics, Inc.
Address
601 12TH St 14TH FL Oakland, CA 94607-3885 United States
Website
https://www.elfcosmetics.com/Phone
+1 210-305-0870
Support
digital@elfcosmetics.com
Privacy
View policyFrequently Asked Questions
Is e.l.f. Cosmetics and Skincare free to download? high
Yes. The app metadata lists e.l.f. Cosmetics and Skincare as free.
Source: app_metadata
What do sampled users complain about in e.l.f. Cosmetics and Skincare? medium
e.l.f. Cosmetics and Skincare has sampled complaints about search, organization, folders, or finding content. 2 sampled reviews or 1 sampling buckets support this theme.
Source: user_reviews
What do sampled users like about e.l.f. Cosmetics and Skincare? low
e.l.f. Cosmetics and Skincare is praised by sampled reviewers for features, customization, or flexibility. Only 1 sampled review supports this theme, so confidence is low.
Source: user_reviews
How to Use
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.Glow wild. (app_description)
Getting Started
Source: app_description_and_user_feedback_noted
- Install e.l.f. Cosmetics and Skincare from the appropriate app store.
- Open the app and start with the free experience.
- Review the main features described in the app listing.
- Check settings or support resources if you run into sampled issue patterns such as e.l.f. cosmetics and skincare has sampled complaints about search, organization, folders, or finding content.
Key Features (from app listing)
Source: app_description
- Earn points ANYWHERE you shop when you upload your receipt on the app.
- Shop the latest drops and sales before anyone else with early access.
- Enjoy a free gift and double points during your birthday month.
- Beauty app experience
- Free download
- From e.l.f. Cosmetics
Theme 'features, customization, or flexibility' identified in recent_reviews #5. Review #5 praises features, customization, or flexibility.
How this content was created
Content type: pattern_analysis_of_user_reviews_and_metadata
AI generated: Yes
- Google Play user reviews (12-20 preferred; may be smaller if source data is limited per app), November 25, 2025 to September 06, 2025
- Google Play ratings distribution
- App Store listing metadata
- Review samples are not statistically representative of all user sentiment
- High-engagement negative reviews can overrepresent complaints
- Claims labeled 'low confidence' are based on single-review observations only
- No real-world app testing was conducted
- Feature availability may vary by region, device, and app version
Pros & Cons
Based on analysis of Google Play user reviews
Pros
- Earn points ANYWHERE you shop when you upload your receipt on the app. medium
Extracted from app description
- Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more. medium
Extracted from app description
- Shop the latest drops and sales before anyone else with early access. medium
Extracted from app description
- Enjoy a free gift and double points during your birthday month. medium
Extracted from app description
- Level up your tier for more exclusive perks like free shipping for Icon members. BE EXTRA WITHOUT PAYING EXTRA. Get instant access to gifts with purchase and special offers on makeup and skin care. TRY OUR UPGRADED SHADE FINDER. Meet your e. l. f. ing match with the NEW virtual try on tool—only in the app. E. L. F. SHOPPABLE STORIES. Stay up to date with the latest drops and discover new holy grails. FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON. Virtually try on all your fave products and find your perfect shade matches. PLAY GAMES TO EARN POINTS. We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way! SWIPE TO LIKE. Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist. JOIN BEAUTY SQUAD COMMUNITY. Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others. GET INSTANT HELP WHILE SHOPPING IN STORE. Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients. ALWAYS STAY IN THE KNOW. Opt in for push and in-app notifications to be the first to know about e. l. f. exclusive offers, new arrivals and upcoming sales. KEEP TABS ON YOUR E. L. F. ORDER. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e. l. f. clean makeup and skincare products. SHARE THE E. L. F. LOVE. Find makeup and skincare products & look straight from the product page. elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world! e. l. f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there. medium
Extracted from app description
Cons
- Some users report issues: "Disappointed in Matt Rife ad. The app is easy to order on. Could use some other improvements. Even though the app shows that you're logged in, it does" low
Identified from 3 low-rated user review(s)
Evidence (3)
“Disappointed in Matt Rife ad. The app is easy to order on. Could use some other improvements. Even though the app shows that you're logged in, it doesn't save certain things, like the Beauty Profile. ”Rating: 1★ September 06, 2025 110 likes“e.l.f app is super slow, and I have a lot of problems. as much as I love the e.l.f product, they communicate, speediest, and feeindslyness sucks. I have had multiple items canceled or not given becaus”Rating: 1★ March 04, 2026 3 likes“Too, too difficult to navigate! Also, I accidently doubled one item and something better than one item I'd already selected. I tried everything I could think of to delete one item altogether and reduc”Rating: 2★ March 02, 2026 1 likes
Recent Reviews
Ladybug
1★Disappointed in Matt Rife ad. The app is easy to order on. Could use some other improvements. Even though the app shows that you're logged in, it doesn't save certain things, like the Beauty Profile. A lot of links take you out of the app to a web page (ex: FAQ's, complaints, ads) and even if you manage to login on that web page it doesn't save to the app and it's not on your profile on the website when you log back in. The scanned receipts disappear.
Maddelyn Meirose
1★e.l.f app is super slow, and I have a lot of problems. as much as I love the e.l.f product, they communicate, speediest, and feeindslyness sucks. I have had multiple items canceled or not given because they ran out but were never notified, I only found out because I checked my shipping notice. I'm not sure the price and awesome products are worth the terrible customer service.
Ellen W
2★Too, too difficult to navigate! Also, I accidently doubled one item and something better than one item I'd already selected. I tried everything I could think of to delete one item altogether and reduce the quanity on another to no avail. AND I love ELF. I've been buying ELF since you could only find it at Old Navy and airports! please make this workable! PRETTY, please!!
Megan Gladieux
2★I've been having issues with the app almost Non-Stop pages are not opening and loading. when trying to complete my beauty profile it gets me to a certain point and gives me an option to add certain items to my car and when I try to add them it will not add them and there's no option to proceed further into the beauty profile. So i am unable to earn the points for completing my baby profile.
Gwen Lovett
3★great but not. although the app is packed with tons of features and a great reward system, there are some small odd things I don't like. product ratings aren't displayed on the search results and other places I think it should be shown. removing an item from the cart places it on the wishlist every time. other things I don't like. but really cool that a beauty brand has such a cool app.EDIT: You actually can remove items from your cart without them going to the wishlist, but it's not obvious how